You may reach me via email:
or the voicemail of death (I may not get to your call):
Ash's favorite wedding pic
Today's Cheat Sheet is brought to you by The Web Success Agency: http://www.websuccessagency.com/
Reality check – record worldwide unemployment this year:
Bottom Line: I have an idea. And this just may be the most important story / point I’ve ever made – no exaggeration.
I’ve long believed that the reason we have poor economic policy nationally and internationally (specifically the huge levels of debt that we continue to accumulate) is ignorance rather than stupidity. Ignorance and stupidly are the two most egregiously interchanged words in the English language.
The overwhelming majority of us are mostly responsible in understanding how to manage our finances, understand charity and what role it should play in our budget, what accumulating debt will do to us and the weight it creates. It’s for all of these reasons that I believe the average American (and many around the world) simply lacks real information rather than aptitude regarding Federal spending, programs and debt accumulation. Before I lose you to boredom– here’s the huge point.
2013 will represent the highest unemployment rate around the world that we’ve known since such measures were taken. We’ll blow right past the previous record set worldwide in 2009 (as a result of the
Back to the original point. The top reason? Worldwide debt problems. So in other words – our Federal debt is putting people out of work – seriously. As more debt is accumulated higher unemployment will ensue. How? Simple:
The whole reason for the entry was building to this one critical point. If you (or even the most fiscally liberal) knew that more debt equaled more people losing a job would they change their mind? I think yes. Most people and especially liberals think they are helping. It’s time to educate.
Higher federal debt = higher unemployment. It’s simply a matter of fact.
Target’s latest gimmick could be a trend if it works:
Bottom Line: So Target decided not to pony up the $3.8 million Super Bowl ad buy. They instead decided to launch a cheesy, self – serving, product placement laden app based mobile game. And if they’re successful they just might create a whole new wave of “Big Game” advertising.
Target is releasing an app game that will resemble a living room and you’ll be passing (product placement) items to people in your virtual living room. There will be different levels and if you have three incompletions the game is over.
I’m not interested in the game but I am interested in seeing if this bet by Target pays off. Could they created an advertising game around the concept of the Super Bowl? If they are successful this will open a whole new channel of advertising that’s part of the Super Bowl culture.
A look ahead to 2016 (1st front runners for each party):
Bottom Line: No I’m not really into handicapping the 2016 race today. I did decide (mainly for those who had a rough couple of days recently…) to take a peek at where we stand on the 2016 race. First it’s open on both ends which will make the primary process that much more important. So let’s look at what the current odds are on each party’s primary winner. First for the Democrats:
Now the Republicans:
So convientional wisdom on whom the front runners might be holds true in the case. Perhaps the one surprise (though I’m not) is that Biden is showing well behind even Cuomo for the Democratic nominee. Joe has unsuccessfully tried to run for President twice before and a third run doesn’t appear to look like a better opportunity – even with him in the elevate VP capacity.
The top cities for obtaining, retaining & growing your career:
Bottom Line: What’s most important to you in the workforce? How about a career? The Milken Institute takes and interesting view of the best performing cities for career oriented people. They have the latest survey for the cities where it’s best to start, maintain and grow your career.
Proof that you don’t need to be a marketing genius:
Bottom Line: Here’ a quickie for you if you’ve ever thought that you don’t have what it takes to be a brilliant marketer of your business, product or service. You do. It’s just a matter of putting the right idea in place at the right time.
Last week five young children were told by their father that they could have a puppy if they received 1 million Facebook likes. So they took a picture and posted it. Seven hours later… More than one million likes.